Brian Tracy History, Education, Books, and Net Worth

Invest three percent of your income in yourself (self-development) in order to guarantee your future. – Brian Tracy

The above-written words are by a person who went from rags to riches. Brian Tracy, a Canadian-American motivational speaker who has always believed and challenged himself to live out of his comfort zone, has been placed in the world’s #5 motivational speaker positions.

Through the medium of his books, shows, and TED talks, he always helps his followers see their true potential and guides them to achieve their goals. As of now, Brian Tracy has addressed over 50 million people and 1000 companies globally.

A success story of Brian Tracy how from being employed in a laboring job to now being the CEO of three multi-million-dollar companies to a successful author and publisher of over 70 books, there is eminently to know about him.

So, what are we waiting for?

Let’s dive into the world of the master of “Advanced Selling Strategist” and enlighten your life with time-worthy teachings.

Brian Tracy’s Personal Life

Barbara and Tracy are happily married, and together they raised their two sons, Michael and David, and two daughters, Christina and Catherine.

Tracy had a stage 3 throat cancer diagnosis in 2010. He videotaped the many stages of his therapy and his experience with the sickness in order to aid himself and others going through hardship. Many of the viewers of this film have benefited, just as Tracy hoped. He is currently cancer-free.

Brian Tracy

BornJanuary 5, 1944, Charlottetown, Canada
OccupationCEO, chairman, motivational speaker, author
NationalityCanadian, American
SpouseBarbara Tracy (1979-present)
Children4: Two sons (Michael and David), and two daughters (Christina and Catherine)
EducationUniversity of Alberta
Notable worksMaximum Achievement: The Brian Tracy Story (2017), Rise of the Entrepreneur: The Search for a Better Way, Pass It On, Eat That Frog! (2001)

Brian Tracy’s Early Years

Brian Tracy was born to a lower-middle-class family that had a constant financial burden of unpaid bills on their shoulders. Having grown up with three other brothers, he only had charity clothes in the name of luxury.

Despite such a financial crisis, his parents held great moral values and kept saying to him, We have no money, so we can’t afford it,” and kept struggling throughout their lives.

But being a curious child, Brian kept asking his parents, Why can’t they live a high-quality life like others?” And with this sheer curiosity and in a money-worrying environment, he dropped out of school and indulged himself in a physically demanding job.

But one day (in his early 20s), he gave up on this job and started traveling around the globe, from Canada to North America to England to France to Spain, and so on, to gain knowledge and experience of work, different cultures, and trading. As of now, he has traveled and worked in more than 107 countries, as per his track record.

Brian Tracy’s Personal Development Journey

Brian Tracy’s Personal Development Journey

Brian completed his education at the University of Alberts and managed to land a sales position in Canada. His performance in this job was initially ineffective and incompetent, and he was well aware that it needed to be improved right away. He started talking about sales with more seasoned coworkers and quickly picked up the tips and tricks of the game. 

He started working successfully after paying attention to and acting upon recommendations from others, and within a year, he was the employer’s best salesman. After a year, he was promoted to VC of the business, which was impressive for a mid-20s young boy.

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Tracy’s inspiration to teach others came from seeing how experienced team members can help newcomers learn, which was a logical next step. In order to inspire people, he started hosting conferences in 1981. 

Later, he revised The Phoenix and retitled it The Psychology of Achievement. He then released it as a personal development tape, and it has since been copied into more than 20 languages.

He then created over 300 audio and video learning materials to aid individuals in acquiring knowledge and inspiring others.

Brian Tracy’s Career Highlights

brian tracy
Brian Tracy’s Career Highlights

Brian is a firm believer in the “what you think, you become” process and also in the importance of going for higher studies, which surely reflects in his career journey throughout life. 

He has spent 30 years learning about economics, history, business, philosophy, and the field of psychology and has also written and spoken on these topics. 

Before starting his own business, Brian Tracy International, he served as the COO of a $265 million development firm. He has had prosperous jobs in management consulting, ventures, property development and distribution, sales and marketing, and finance. He has worked on high-level organizational development and strategic planning consulting projects for various multibillion-dollar organizations.

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He is a passionate writer and throughout his career, he has authored over 70 top-selling classic self-help books, most of which have been successfully translated into numerous (28) languages. As of today, Tracy is thought to have given over 5,000 seminars and 250,000 people in total per year around the globe, motivating thousands of organizations and individual employees.

Brian Tracy’s Charitable Foundation

Brian Tracy serves on the board of the Heritage Foundation, a nonprofit organization that examines topics relating to the upkeep of the USA’s foundational ideals in the contemporary era.

List of Best Brian Tracy Books

List of Best Brian Tracy Books
The Psychology of Achievement 1984The goal of the book is to assist you in acquiring a mindset similar to that of a top achiever so you may accomplish everything you set your mind to.
Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered 1986Thanks to the book’s 25 very moving selling chapters and 1,000,000 salespersons’ collective experience, one can learn how to make close deals in no time.
The Psychology of Achievement: The Phoenix Seminar 1986Help you reach the deeper core of human mindsets, gain self-awareness, and establish a mindset that will support you in achieving your life goals.
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible 1988As the name says, understanding “The Psychology of Selling” is more important than implying the selling techniques. And this book places emphasis on that.
Goals!: How to Get Everything You Want Faster Than You Ever Thought Possible 1989The methodology described in the book for defining and achieving objectives is straightforward, strong, and successful; more than a million people have used it to accomplish incredible things.
How to Master Your Time 1989The time management strategy presented in this book will enable you to take charge of your precious time and complete tasks far more quickly and effortlessly than you ever imagined.
The Science Of Self-Confidence 1991The program covers a variety of life-improving subjects that are somewhat connected to self-confidence as well as “the science of self confidence”.
The Universal Laws of Success and Achievement 1991The book outlines 149 rules, as noticed by the greatest minds of all time, including Aristotle, Franklin, and Einstein, that form the foundation for all achievements in life, whether we are aware of them or not.
Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed 1993In Maximum Achievement, Brian offers you a potent, tried-and-true technique that you can use right away to improve your outcomes in all facets of your life. This approach is the culmination of 25 years of study and application.
Accelerated Learning Techniques 1995According to science, the capacity of the human mind to learn and comprehend knowledge may be practically limitless. This book explains how in detail. The cutting-edge strategies presented here can significantly impact you and your family and practically assure accomplishment everywhere.
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere 1995The book gives you the procedures that produce instantaneous and outstanding results that the greatest salesmen in every field employ.
Great Little Book on Universal Laws of Success 1996Learn the “laws” governing achievement, wealth, love, work, and all other facets of self-actualization, then put them to use to transform your life.
Great Little Book on Mastering Your Time 1996The “Great Little Book” by Brian offers helpful, inspiring advice on how to master time management skills and assist people who have a lot to do but are short on time.
Thinking Big: The Keys to Personal Power and Maximum Performance 1997In this book, Tracy will guide you past the constraints of common thought, enabling you to access the enormous assets of your mind and realize your full potential.
Great Little Book on Personal Achievement 1997Through this, Brian offers suggestions for achieving personal goals, such as those who succeed are very precise about who they are as a person and what they seek.
Universal Laws of Success 1998Learn the ‘rules’ that control achievement, money, joy, affection, business, inspiration, skill, and all other facets of self-fulfillment through Universal Laws of Success, and utilize them to alter your life for the better.
Success Is a Journey: Making Your Life a Grand Adventure 1998You will learn how to turn your life into a wonderful adventure by reading this thrilling inspirational book, which is based on a number of real situations.
Mastering Your Time 1998Tracy offers a great new method for managing your time via this book that will enable you to get more done more quickly and simply than you ever imagined.
Million Dollar Habits: Proven Power Practices to Double and Triple Your Income 1999Tracy educates readers in Million Dollar Habits on how to adopt successful people’s routines so they, too, may think more clearly, make wiser choices, and eventually multiply their income.
Brian Tracy’s How to Become a Millionaire 1999The course explains the successful method for launching and expanding a business and is chock full of investment methods.
The Great Big Book of Wisdom 1999This potent one-volume treasure contains the most famous and influential words from best-selling author and internationally known accomplishment specialist Brain Tracy.
The 100 Absolutely Unbreakable Laws of Business Success 2000Tracy presents a collection of concepts or “universal laws” that underpin the success of businesspeople worldwide, in every type of firm, regardless of size, in this book, drawing on his three decades of wisdom and expertise.
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time 2001Tracy compares taking on your most difficult endeavor to eating a frog yet it’s also the one that has the potential to make the biggest difference in your life.
The 21 Success Secrets of Self-Made Millionaires 2001With the help of these 21 Success Secrets, this inspiring book offers a doable, step-by-step strategy for becoming a billionaire, no matter where you are right now.
Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals 2001The Focal Point book teaches readers how to create targeted aims and strategies in each of the seven major areas of their lives.
Get Paid More and Promoted Faster: 21 Great Ways to Get Ahead in Your Career 2001This book will assist you in acquiring the discipline and tenacity required to do more, get the respect of your peers and superiors, and progress to ever-higher levels of achievement.
Hire and Keep the Best People: 21 Practical & Proven Techniques You Can Use Immediately! 2001In addition to providing a Practical Task which allows consumers to quickly put every one of these 21 approaches into practice and observe the effects for themselves, Tracy also discusses the guiding idea for each technique.
Tracy Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success 2002potent book on self-actualization that provides readers with a variety of concepts they can use right now to fully take charge of their personal and professional lives.
The 21 Absolutely Unbreakable Laws of Money 2002The book contains tried-and-true methods that teach readers how to increase income, savings, and investments, reduce debt, and achieve financial independence
Victory!: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Business. 2002The 21st century might be a battlefield, but this book’s main focus is on how to employ fundamental tactics that have helped great leaders throughout history win in military conflicts to succeed in both business and on a personal level.
Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement 2003This book provides you with an easy-to-follow approach to change the way you view yourself and your abilities, helping you to succeed more fully in every aspect of your existence.
Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets 2003This book addresses both the psychological aspect of selling, the cognitive element and the external competition of selling, the tactics and strategies of actually closing the sale.
Time Management Made Simple 2003In order to simplify your life, prioritize your duties, and finish more important projects in less time, the time management book provides a tried-and-true time management technique.
Time Management Made Simple 2003In order to simplify your life, prioritize your duties, and finish more important projects in less time, the time management book provides a tried-and-true time management technique.
Many Miles to Go: A Modern Parable for Business 2003This book’s simple thesis is to picture your life to be great in every aspect five years from now. How does it appear? What do you have to say? Who is with you there? This book tells you that the only thing you need to think about after deciding where you’re going is, “How can I reach that place?”
21 Great Ways To Become An Outstanding Manager 2003Discover the 21 most potent concepts and methods ever identified to maximize both your performance and that of others. Organize more efficiently, manage better, pick the proper team members, assign tasks clearly, address issues swiftly, and boost performance across the board.
The Power of Clarity: Find Your Focal Point, Maximize Your Income and Minimize Your Effort 2003The Power of Clarity book is a compilation of the most effective personal development theories and techniques ever gathered in one convenient, straightforward framework.
Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible 2004In the Time Power book, Tracy exposes his thorough system for helping readers massively double their output and money in a matter of weeks!
Getting Rich Your Own Way: Achieve All Your Financial Goals Faster Than You Ever Thought Possible 2004In order to transition from monetary misery to success and prosperity, people throughout the globe have employed practical, tried-and-true, quick-acting techniques and ideas, which are described and explained in this book.
Something for Nothing: The All-consuming Desire That Turns the American Dream into a Social 2004Something for Nothing contrasts capitalism ethics against administration disorders and clarifies how this attitude taints the government, damages business success, and inhibits one’s capacity to thrive and make a lasting contribution to society.
Master Strategies for Higher Achievement: Set Your Goals and Reach Them – Fast! 2005Brian provides guidance on setting and achieving goals in this book, offering a selection of inspirational recommendations and guidelines to assist readers in reaching their economic objectives.
TurboCoach: A Powerful System for Achieving Breakthrough Career Success 2005You can use a variety of resources and exercises provided by TurboCoach to create and carry out your own unique plan of action, which will help you get where you desire to go rapidly.
The Power of Charm: How to Win Anyone Over in Any Situation 2006This inspiring book demonstrates how anybody may grow more charming and realize their biggest aspirations in every circumstance, covering everything from body language proficiency to electrifying bargaining techniques.
Crunch Point: The 21 Secrets to Succeeding When It Matters Most 2006This book offers a variety of tried-and-true, doable strategies for overcoming obstacles in your career, your household, or any other area of your life.
The Way to Wealth 2006The most reliable route to entrepreneurship success ever found is revealed by renowned business mentor Brian Tracy. This engaging, quick-paced series of classes can be used right away to launch a business, raise sales, lower expenses, and increase profits.
The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling 2007Anyone may apply the skills that are taught in The Art of Closing the Sale to make the sales process always profitable. Any salesperson who wants to advance their career and build a successful future should read this book.
Speak to Win: How to Present with Power in Any Situation 2008In this important, game-changing manual, Speak To Win shares his most effective presentation techniques with you. It is filled with unstoppable ideas for gaining audiences over every single time.
Flight Plan: The Real Secret of Success 2008In Flight Plan book, Tracy outlines the actual critical elements required to achieve any lasting, significant achievement. All successful people study and put into practice the universal truths and principles that have been found and rediscovered throughout history.
The Power of Discipline: 7 Ways it Can Change Your Life 2008The Power of Discipline shows how self-control alone can mean the difference between success and failure, greatness and mediocrity. Objectives, organizing your time, individual wellness, accountability, character, strength, and wealth are the other seven crucial aspects of your life that this book connects the importance of dedication to.
Reinvention: How to Make the Rest of Your Life the Best of Your Life 2009This groundbreaking book demonstrates how anyone can reinvent oneself and put a stop to ongoing stress, misery, and discontent in their personal and professional lives.
No Excuses!: The Power of Self-Discipline 2010According to this book, all you need to succeed is the inner strength of self-control rather than money, extraordinary talent, or good fortune.
Persuasive Selling and Power Negotiation: Develop Unstoppable Sales Skills and Close Any Deal 2010You ought to be effective when trying to persuade or barter with your top client, your employer, your partner, or perhaps one of your children. You will learn that by reading this book.
Converse with Charisma!: Talk to Anyone and Enjoy Networking 2010This series will teach you the practical skills to achieve professional objectives at any socializing meeting, cocktail group, supper gathering, or business outing and will help you discover your buried ability to make connections with sophistication and ease.
Earn What You’re Really Worth: Maximize Your Income at Any Time in Any Market 2011Any individual who operates in a competitive environment, including team members or managers who desire to get paid a higher salary, or in a job switching, or youngsters starting their careers, should read Earn What You’re Really Worth.
Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People 2011The Full Engagement! book gives you the keys to revealing not only the secret motivation and skills that all you people have, as well as the ones you possess.
Delegation & Supervision 2013Delegation & Supervision teaches you how to make a good impression on management by highlighting the achievements of your team.
Click here to find out more books written by Brian Tracy.

Brian Tracy Quotes

Brian Tracy Quotes
  • Whatever you believe with feeling becomes your reality.
  • When you are alone, work like everyone else is watching. Your integrity will pay off big in life.
  • Eat that frog – do the most important task first thing in the morning instead of ticking off multiple unimportant activities. This will bring enormous results over time.
  • Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’
  • It doesn’t matter where you are coming from. All that matters is where you are going.
Brian Tracy Quotes
  • I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.
  • If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.
  • You have within you right now, everything you need to deal with whatever the world can throw at you.
  • The key to success is to focus our conscious mind on things we desire not things we fear.
Brian Tracy Quotes
  • People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine.
  • The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.
  • The more you seek security, the less of it you have. But the more you seek opportunity, the more likely it is that you will achieve the security that you desire.
  • Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.
  • Winners make a habit of manufacturing their own positive expectations in advance of the event.
  • Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.
  • The greatest gift that you can give to others is the gift of unconditional love and acceptance.
  • Successful people are simply those with successful habits.
Brian Tracy Quotes
  • The true measure of the value of any business leader and manager is performance.
  • All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.
  • Only by contending with challenges that seem to be beyond your strength to handle at the moment you can grow more surely toward the stars.
  • Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.
  • Practice Golden Rule 1 of Management in everything you do. Manage others the way you would like to be managed.
  • Invest three percent of your income in yourself (self-development) in order to guarantee your future.
Brian Tracy Quotes
  • If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.
  • If what you are doing is not moving you towards your goals, then it’s moving you away from your goals.
  • Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance.
  • Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.
  • The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.
  • You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.
  • Decisiveness is a characteristic of high-performing men and women. Almost any decision is better than no decision at all.
  • If you raise your children to feel that they can accomplish any goal or task they decide upon, you will have succeeded as a parent and you will have given your children the greatest of all blessings.
  • There is no real limit to how much better a person who really commits to getting better can get. Every manager has the potential to become an excellent manager for the rest of his or her career.
  • Your decision to be, have, and do something out of the ordinary entails facing difficulties that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.
  • Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.
  • You can become an even more excellent person by constantly setting higher and higher standards for yourself and then by doing everything possible to live up to those standards.
  • You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.
  • Whatever we expect with confidence becomes our own self-fulfilling prophecy.
Brian Tracy Quotes
  • The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.
  • Your greatest asset is your earning ability. Your greatest resource is your time.
Brian Tracy Quotes
  • The person we believe ourselves to be will always act in a manner consistent with our self-image.
  • No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.
To get the free quotes ebook, click here.

Brian Tracy’s Courses

Best SellersThe course highlights multiple individual best-selling, ground-breaking programs such as How to Write a Book and Become a Successful Published Author, The Power of Clarity Plus Bonuses, Success Mastery Academy, High-Performance Selling, and more. You can invest in any of them to boost your career goals.
Personal SuccessUnder this section, get your hands on a bundle of personal development products such as The Science of Self-Confidence: Training Kit, The Power of Effective Communication, The Science of Self-Confidence, The Miracle of Self-Discipline Package, and more. Invest your time and money in one of these incredible resources and take your morale to the next level.
Sales TrainingGet your sales roaring by investing in one of the best sales trading programmes, including High-Performance Selling, The Psychology of Selling + Bonuses, Sales Success Made Simple Training Kit, 21st Century Sales Training for Elite Performance, and more.
Business TrainingTo survive and thrive in any niche business, you need proven techniques, which you can find under the listed business training products, including the Total Business Mastery home study program, Business Success Made Simple. How can you start, build, manage, or turn around any business package?
Time ManagementTo get your important work done faster and meet deadlines, time management is the key. You can become an expert with one of the offered time management products, including the Time Management Made Simple Training Kit, Maximum Productivity with Brian Tracy, Accelerated Learning Techniques + Bonuses, and more.
LeadershipTo maximize conversions, it is imperative to have leadership quality, which you can anytime master by enrolling in one of the listed leadership products, including High-Performance Leadership, 21 Great Ways to Become an Outstanding Manager, Superior Sales Management, and more.


Brian Tracy never ceased to amaze his devotee audience with his never-ending zeal for learning something new every single day.

He has indeed taken “the road less traveled” and has come so far from being born into a poor family to now being a symbol of global dominance, all because of his humble nature and sheer wealth of wisdom that he has developed over the course of his lifetime.

Brian has a number of inspiring philosophies in his life, and one of them is, “Learning alone is not adequate. Application of that learning is what will take you from rags to riches. Start slow, but start, and be persistent in all walks of your life”.

Seeing all his teachings and glory, it is no wonder that Brian Tracy’s multi-million dollar business is recognized by the top credible platforms like CNN, The Wall Street Journal, The New York Times, CNBC, PBS, FOX NEWS, and more.

The following remarks are direct from the eminent authors worldwide.

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